Privacy Policy

General Coffee Process

Effective Date: Jan , 1 2025

Last Updated: Jan , 1 2025

This Privacy Policy outlines how General Coffee Process (“General Coffee,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you access our website at https://generalcoffeeprocess.com (the “Site”), utilize our services, make a purchase, or otherwise interact with us (collectively, the “Services”).

This policy applies to all individuals using our Services, including customers, website visitors, wholesale clients, and licensees. By using our Services, you agree to the practices described herein.

1. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, operational practices, or business developments. If material changes are made, we will notify you through the Site or via email where appropriate. The revised policy will take effect upon posting unless otherwise required by law.

2. Information We Collect

A. Information You Provide to Us Directly

We collect personal information you choose to provide when you:

• Place an order

• Contact us directly

• Create an account

• Submit a licensing inquiry or wholesale application

• Sign up for marketing communications

This information may include:

• Full name

• Company name (if applicable)

• Billing and shipping addresses

• Email address

• Phone number

• Payment details (collected via secure third-party processors)

• Account credentials (username, password, security questions)

• Customer support messages or documentation

Providing certain information may be required to use specific features. Choosing not to provide required data may limit your access to those services.

B. Information Collected Automatically

We may collect certain data automatically through cookies, pixels, web beacons, and other tracking technologies (“Cookies”) when you visit or interact with our Site. This may include:

• IP address

• Device type and operating system

• Browser type

• Date/time of access

• Pages visited and time spent

• Referring URL

• Usage patterns and clickstream data

This information is used for operational analytics, site improvement, fraud detection, and to enhance your experience.

C. Information from Third Parties

We may receive personal information from third-party vendors, service providers, or affiliates, such as:

• Website hosting platforms

• Payment processors

• Email marketing services

• Advertising or analytics platforms

• Logistics or fulfillment partners

Any data received from third parties will be handled in accordance with this Privacy Policy.

3. How We Use Your Personal Information

We process your information for legitimate business purposes, including:

Service Fulfillment

• Processing orders and transactions

• Managing accounts and profiles

• Communicating order updates

• Arranging shipments, returns, or exchanges

Marketing and Communications

• Sending promotional emails or updates

• Personalizing marketing campaigns

• Displaying relevant ads on our Site or third-party platforms

You may opt out of marketing communications at any time using the “unsubscribe” link or by contacting us directly.

Security and Fraud Prevention

• Detecting, investigating, or preventing suspicious activity

• Verifying identity and securing user accounts

• Enforcing our terms and policies

Customer Support and Service Improvement

• Responding to inquiries or support requests

• Evaluating service effectiveness

• Improving user experience and satisfaction

Where applicable (such as for users in the EEA), processing is conducted on the basis of:

• Your consent

• The performance of a contract

• Our legitimate interests (e.g., customer service, marketing, security)

• Legal obligations

4. How We Share Information

We do not sell or rent your personal information. We may share information with trusted partners solely to operate our business and deliver the Services. This may include:

• Payment processors (e.g., Stripe, PayPal)

• Order fulfillment partners

• Licensed resellers or distributors under contract

• Professional service providers (legal, compliance, IT)

• Government authorities where legally required

All third-party partners are contractually obligated to safeguard your information and use it solely for permitted purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to analyze site traffic, personalize content, remember user preferences, and improve performance.

You may control or disable cookies via your browser settings. However, restricting cookies may affect your experience or limit access to certain functionality.

6. Data Security

We implement commercially reasonable technical and organizational measures to protect your data against unauthorized access, loss, alteration, or misuse. This includes secure payment encryption, access controls, and internal data handling policies.

Despite our efforts, no system is fully secure. We encourage users to protect their credentials and report any suspicious activity immediately.

7. Your Rights and Choices

Depending on your location, you may have the right to:

• Access or request a copy of your data

• Correct or delete inaccurate information

• Withdraw consent to data processing

• Opt out of direct marketing communications

• Request data portability or processing restrictions

To exercise any of these rights, contact us at privacy@generalcoffeeprocess.com or use the contact information below.

8. International Users

If you access our Services from outside the United States, you acknowledge that your information may be transferred to and processed in the U.S., which may have different data protection laws from your home jurisdiction.

9. Retention of Personal Information

We retain your information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law or for legal defense.

10. Third-Party Links

Our Site may contain links to external sites. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their policies before sharing any personal data.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

General Coffee Process